I just saw Seth Godin’s video “Sliced bread and other marketing delights” (on juutuub) and it surprised me in many ways. First, I didn’t know, that slice bread was invented in 1910′s by Otto Rohwedder. I first saw sliced bread in the late 1990′s (if I remember correctly) in Estonia. It may have been in Estonia before, but my family started to buy/use it quite late. Aren’t we fast…But now the sliced bread is the most popular product, I think the popularity comes from the fact that people are lazy (and here I’m talking from my own experiences).
Second, Coke Japan comes out with a new product every three weeks (!). Is it really necessary? OK, it’s nice to have a variety of products, but enough is enough. And, when they’ve come out with a new idea, they also have to “share” it with people (also know as the consumers) who would buy these things and make them rich (I’m not only talking about Coke Japan, but every producer in the world). And nowadays it’s very easy to spread the ideas and for that we have to thank TV, radio, newspapers/magazines, the Internet etc. But people are tired of all the ads – we’ve seen them enough and over and over and over again. Usually when a commercial brake starts on TV, either i switch the channel or go to the kitchen to make a sandwich. We want something new, something fresh, something remarkable. (Actually what I meant was “I want something…”, but I didn’t want to sound selfish). For example – 40ft tall dog made out of bushes in the middle of NYC – is remarkable.
There were lot’s of other interesting facts in the video, but those two were the first that caught my attention.
I’m not saying that advertising is bad. NO, this is the way we find out about new products. But producers should be careful, cause there are lots of similar products out there and people are very talented ignoring things they’ve seen before and weren’t interested in.
They should do what Seth Codin said:
1. Design rules now
2. Safe is risky – average products for average people is risky, safe is to fing a certain target and being remarkable
3. very good is bad, it’s boring, no ones gonna notice it.
Plus, to find a good way how to spread the idea.
To understand better, check out the video on youtube!!!
Every new topic that Seth Codin talked about was extremely interesting, surprising and (for a young and naive student as I am, who belives in every new thing she hears ) very remarkable. I liked it, a LOT!
right, then…
Song of the day:
Queen – I want it all
First – the title says it all – we want everything and we want it NOW!!!
Second – i just love the band! They’re from 70′s/80′s but people still love them, cause they’re classic!
Queen were an English rock band formed in 1970 in London by guitarist Brian May, lead vocalist Freddie Mercury and drummer Roger Taylor, with bassist John Deacon completing the lineup the following year. However, Philip “Spike” Edney, on keys, bass, guitar, trombone and backing vocals, has worked with the band to such an extent that he has been referred to as “the fifth member of Queen”.
xoxo
